Stephen Clysdale

TL;DR The "Machine-First" RuleYour co-packer fills the pouch—not your customer. If your packaging doesn’t meet their specific machine requirements, production can stop instantly, leaving you with useless inventory. Confirm lip height and zipper specs with your filler first. Validate film ...

TL;DR Cold Seal vs. Heat Seal FilmCold seal and heat seal are two different ways to seal flexible packaging, and the right choice often comes down to your product, production volume and packaging equipment. Cold seal is commonly used on high-speed lines and for heat-sensitive products, while heat ...

The latest research from Global Market Estimates is in and the flexible packaging category continues to thrive. The global market for flexible packaging is expected to grow at a 4.7% annual rate to top $211 billion by 2028.That’s a lot of pouches. There are also a lot of options to consider. ...

Introducing a new product is a real handful for brand owners. There are tons of things to take care of, from getting the materials to making sure it sells. It can be a bit too much to handle, given to long list of things that need to get done.Packaging is usually one of the later items on that ...

Ever get a quote from your printer (especially those dealing in flexible packaging and stand up pouches) and think to yourself..."What the heck am I looking at?!"  Well, you're not alone. There are so many terms and acronyms to learn, it would take years of being in the industry to recite them ...

Brand owners in the food or health product space often find themselves wearing many hats, from product development to marketing and even pacakging sourcing. One crucial aspect of packaging, especially for those using custom printed stand-up pouches, is ensuring a secure and professional seal.A ...

I recently came across a Harvard Business Review article that talked about “The Science of Sensory Marketing.” Researchers have learned that consumer brands can increase buyer preference and drive higher sales when they engage the senses. A few examples caught my eye.Hershey’s has found that ...