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I LOVE Flexible Packaging!
I LOVE flexible packaging! I know that sounds weird, but I have 10 reasons why it isn’t. In 2 minutes, you can judge me however harshly you want, but first read this blog and then tell me I’m crazy.
Saves You Money
I don’t like unnecessary expenses; you don’t either. Pouches are not only cheaper to produce but also to ship, since they are lighter, require fewer raw materials, and are more tightly packed in a pallet than their rigid counterparts. That’s why so many companies are switching to pouches for their products.
Reduce Food Waste
Over 122,260,000,000 pounds of food is thrown away every year according to the Environmental Protection Agency. That’s a BIG PROBLEM. Two-thirds of that waste comes from expired food. This is where flexible packaging really helps. Pouches extend shelf life by effectively protecting food from moisture and oxygen. This means less expired food, less waste, and a better planet.
Faster Time to Market
After your design is approved, pouches can be produced in as few as 7 days. Not only that, you can easily make multiple SKU’s of your design. Rigid containers can’t compete with that.
Convenience is Key
Life is hard. Why make it harder? Chip clips make my life hard. I can’t (shouldn’t) eat a family-size bag of chips by myself. That’s why there are 3 common types of resealable pouches: the classic press-to-close, powder proof, and Child Resistant zipper, to keep your product out of the wrong hands.
Perfect for Small Business
It’s usually hard to compete with a big business; your packaging is an exception. Stand up pouches are great for any size business, especially small businesses, since you get the same premium packaging no matter your size. You can fill and seal our packaging by hand, and an order minimum of 100 pieces. Another benefit is that you only need to source one component vs. several with rigid packaging - think cereal boxes or boxed wine.
Customization Stands Out
Want a competitive edge? Pouches will distinguish you from your competitors. The Pouch House for example has three types of film (the base layer your design will be printed on): clear, metalized, and our standard white. Matte and gloss finishes, three types of closures, windows to view your product, stand-up and lay-flat pouches, and so much more!
Lightweight & Portable
Worries weighing you down? LIGHT flexible packaging won’t! That makes your product easier to carry, store, and use on the go. Whether it’s a bar wrapper tossed in your bag, a resealable pouch used at home, or single-serve stick packs and sachets for drink mixes and vitamins, our flexible packaging fits your product and your lifestyle.
Versatility
From powdered greens to protein bars, single-serve to bulk refill - flexible packaging does it all. There are many kinds of flexible packaging: stand-up pouches, lay-flat pouches, stick packs, sachets, bar wrappers, and spouted pouches to fit your product’s specific needs. Whether you’re selling snacks, supplements, pet treats, or skincare, there's a flexible packaging solution for you.
Eco-Friendly
Flexible packaging is better for your brand and the planet. It uses fewer raw materials, doesn’t leach harmful chemicals, and requires fewer delivery trips for the same amount of product - this means less fuel burned and fewer emissions. One FPA case study found that a rigid container used 1,429% more fossil fuel and had a 1,370% higher water footprint than a flexible stand-up pouch for cat litter. Bonus: We offer PCR (post-consumer recycled) films, so your packaging can be made from materials that already had a first life. Earth wins.
Safety You Can Trust
Every pouch we produce is FDA compliant, BPA free, and SQF certified, a globally recognized guarantee that meets some of the strictest food safety and quality checks in the industry. Whether your product is going on store shelves or straight to someone’s doorstep, you can feel confident it’s packaged in a facility that’s audited, verified, and held to the highest standards. It’s one more way we make sure your brand looks good and stays protected - inside and out.
Can you think of any other reason? If so, hit me up on LinkedIn and share your story!
